En este libro, Wally Olins reflexiona sobre todos los aspectos del branding mundial. Incisivo, estimulante y visionario, este análisis de nuestro mercado global de rápida evolución proviene del gurú descrito por The Financial Times como el especialista mundial en branding e identidad. Nadie interesado en branding, marketing, negocios o cultura contemporánea querrá perdérselo.
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Brand Sense Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing new car aroma? Or that Kelloggs trademarked crunch is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as…
Latin America: New Challenges To Growth And Stability Over the past fifteen years countries in Latin America made tremendous progress in strengthening their economies and improving living standards. Although output fell temporarily during the global financial crisis, most economies staged a rapid recovery. However, economic activity across the region has been cooling off and the region is facing…
